Carlos Cantú is a global marketing and creative leader who has held senior roles including Marketing Director for EMEA at Twitter (where he was also the first Twitter employee in Mexico), CMO at Freepik, and Creative Executive Director at Samsung. With over 15 years of experience spanning advertising, technology, and AI-driven transformation, he led Freepik's strategic reinvention during the generative AI revolution, transforming it from a stock image provider into an AI-driven creative solutions company. Today, he is the co-founder of CH1EF, an advisory firm connecting high-potential startups with strategic investors, and a sought-after keynote speaker on marketing, AI, creativity, and business transformation.

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